Bees: The First Aromatherapists – Volume 2, Number 3
Bees: The First AromatherapistsBy David Stewart, PH.D., R.A.
Originally Posted April 2004
You could call it Sex in Advertising. Contrary to what you may think, the first to employ sex in advertising were not people. It was plants. In order to attract insects to pollinate them, plant’s most common device is to produce oily compounds that imitate sexual pheromones. Pheromones are fragrant chemicals secreted by animals to attract the opposite sex for purposes of...